personalize 1

Concise Oxford English Dictionary © 2008 Oxford University Press:
personalize /ˈpɜːsənəlʌɪz/ (or personalise)
▶verb
    •    1 design or produce (something) to meet someone's individual requirements.
    •    2 make (something) identifiable as belonging to a particular person.
    •    3 cause (an issue or argument) to become concerned with personalities or feelings rather than with general or abstract matters.
    •    4 personify.